Why use social mediaWhy use social media?
Here's just a few reasons. As of early 2010
- 50% of mobile web traffic in the Uk is for facebook
- 25% of search engine traffic results for the top 20 brands is linked to user generated content (this is typically social media)
- 34% of bloggers post opinions about brands
- 78% of consumers trust recommendations of peers compared to only 14% who trust advertisements
- There are 200,000,000 & growing blogs
- by 2012 over 50% of enterprise will use marketing activity that includes blogs
- by 2014 email will be replaced by social network services as the primary communications vehicle
- It can be a cheap and practical alternative to phone and email for customer service.
Source: socialnomics
